Elvie Trainer is transforming the way that women look after their pelvic floor muscles.

The user places Elvie Trainer inside her vagina and it connects to an app on her smartphone, guiding her through fun, five-minute workouts. Elvie Trainer’s force and motion sensors measure pelvic floor muscle contraction and relaxation. The app allows the user to visualize the exercises in real time and tells her if she’s contracting incorrectly. A strong pelvic floor is important for bladder control, postnatal recovery and intimacy.